Thursday, June 11, 2015

LinkedIn for Business: The Company Page Part 2

Welcome back small business owners!  In our last post, we talked about how a LinkedIn Company Page can enhance your own profile AND help you and your business appear in search results.

Today we will talk about how the LinkedIn Company Page can also enhance your business' brand.


What is branding? Entrepreneur.com defines branding as
"The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products."
source: http://www.entrepreneur.com/encyclopedia/branding

There is a tool that can help you use your LI Company Page to differentiate your business from competitors: The Showcase Page.

LinkedIn Showcase Page = BRAND AWARENESS

Some of you may remember the 'products and services' page that LI done away with.  Those have been replaced with Showcase Pages that can be used to show off specific business areas, brands, products, services or long term innovative projects.  You can even list a distinct website on each Showcase Page - it's like have a landing page right there on LinkedIn.

Amazon's LI Company Page is a great example of how Showcase Pages are used.

For more information about LinkedIn Showcase Pages, visit the LinkedIn Help Center. 

Would you like to set up a LI Company Page but have no time?  I'd love to help! Look me up on LinkedIn or Google+.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net