Thursday, June 4, 2015

LinkedIn for Small Business: The Company Page Part 1

Recently, I posed a question to local business owners on the Greenville-Spartanburg SC Connections LinkedIn Group:

Question for local small business owners:

How do you use LinkedIn to promote your business?

One business owner replied, saying he doesn't use LinkedIn to promote his business, and admitted that he wasn't sure how to use the platform for his business.

Confident that other business owners share the same thought, we're starting a 'LinkedIn for Small Business Series' to help.

Today we will take a look at LinkedIn's Company Page Feature.

LinkedIn Company Page = Easy Access to YOU and YOUR BUSINESS

Why go through the trouble of setting up a company page on LI?  Well, you're on LinkedIn so potential customers will find you, right?  Did you know LinkedIn is like a search engine?  An LI company page can be linked directly to the current employer field on your profile. That means easy access to you and your business information via your profile, or a LinkedIn industry or keyword search.

Setting up a LinkedIn Company Page is quite easy to do, and it's FREE. Simply go to 'Interests', select 'Company', and then click on the 'Create Button' to begin setting up your page.  Click here for detailed instructions from the LinkedIn Help Community.

Two things to remember as you create your new page:

  1. You will be prompted to input an email address during the set up process.  Once your page is set up, you will not be able to create another page with the same email domain.                                                                                           
  2. Think long term!  You will have the option to assign page admins.  Is someone setting up your company page for you?  Will that email address or company page be accessible after that person leaves your company?   I've seen companies stuck with a page they can't access.  

Our next post will take a closer look at some of the company page features that can be helpful to the small business owner.

Do you need help setting up a company page?  Shoot an email to me at jeaninevidalsolutions@gmail.com.

AND if you would like to go even further and become a LinkedInfluencer, check out this affiliate offer from www.LinkedInfluencer.com!

Image courtesy of renjith krishnan at FreeDigitalPhotos.net