Tuesday, June 23, 2015

LinkedIn for Small Business: The Company Page Part 3


Hello Small Business Owners! We've spent a great deal of time talking about the LinkedIn Company Page and how it can enhance your LinkedIn profile and your business' branding.  Today we will be talking about engagement and how to build that all important relationship with your followers.

Engagement = Relationships!

Remember a few weeks ago, we had a post about creating a homey feeling for your LinkedIn Group?  Well, we need to create that same sense of 'home' with the followers on your company page.

How do we accomplish that?  I'm so glad you asked!  First, remember that your followers are just as human as you are.  People love stories that involve a general human interest.  Think charities, social responsibility, good causes, etc.  Set up Google Alerts to search for these stories in your industry and share them on your company page.

Do you have a blog page on your company website?  If you do, share some of your blog posts on your company page.  Do watch the amount self promotion and sales pitches.

Do you have employees with LinkedIn profiles that work for your company and are in good standing? Encourage them to link their employer field to the company page, and FOLLOW your company page.  Once they complete these steps, they will appear on the company page as employees.  Now are you  giving a HUMAN face to your business.

Your Company Page following will take time to grow.  Be patient and continue to share your company page via your LI news feed.  DO acknowledge any likes, comments and shares so that your followers know you are paying attention to their feedback.

Sharing Human Interest Posts = Caring

Here's a quick summary of how to create that sense of 'Home' using your LI Company Page:

1. Share Human Interest Stories
2. Share Blog Posts
3. Encourage Employees to Follow and Link their profile to your Company Page
4. Acknowledge all likes, comments, and shares

AND, if you love the thought of having a Company Page, but don't have time to manage one, simply fill out my contact form.  You can also look me up on Google+ or LinkedIn.

Image courtesy of Boians Cho Joo Young at FreeDigitalPhotos.net